Our Story

Open Instagram and scroll for ten minutes. You'll see it.

An AI-generated body. An arrow pointing to a stomach, a thigh, a curve. *Fourteen days*, the ad promises. We'll fix it.

For a long time I scrolled past these without thinking about them. Then I started thinking about them. About who buys these programs and downloads these apps. About how many people get told, several times a day, that there is something wrong with their body, and that a stranger on the internet has the cure.

Lunavi exists because of those ads. To add a quieter voice to the noise.

On the name

Luna means moon. It has been my favourite thing for as long as I can remember. Quiet, consistent, returning. The kind of presence that does not ask anything of you, but is there when you look up.

Vi comes from my name, Hetvi. It is also what my friends call me.

Lunavi is the brand. 

About me

I'm Hetvi. I live in Sydney, where I have been for fifteen years. Before this, I worked as a certified property valuer. I grew up moving around a lot, which is part of why building 
something of my own, in one place, matters now.

Lunavi is a one-person operation. I design the products in Australia and work with manufacturing partners overseas. I visit the factories myself to monitor the quality. Every 
piece in the catalog spent time in my apartment first, used on my own floor, before reaching you.